Stefan Delamaire

UX Designer

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Stefan Delamaire

UX Designer

Home

Testimonials

My work

Let's Talk !

Stefan Delamaire

UX Designer

Home

Testimonials

My work

Let's Talk !

Stefan Delamaire

UX Designer

Bell & Ross

UX/UI Mobile App - Interaction Design - IOT Beacon

Bell & Ross is a renowned Swiss luxury watch brand, celebrated for its precision and elegance, with designs crafted specifically for aviation professionals, pilots, and aviation enthusiasts. Known for its heritage and expertise in the art of Swiss horology, the brand has established itself as a prestigious name in the luxury watch market. This project aimed to enhance the in-store experience for Bell & Ross customers by creating an interactive mobile application designed to function seamlessly within the brand’s flagship stores in Paris. The objective was to provide a sophisticated, high-tech experience that reflects the brand’s luxury identity while enriching the customer journey through intuitive navigation, guided information, and personalized insights.


The core functionality of this application centers around beacon technology, with strategically placed sensors located beneath selected watches throughout the store. These beacons are configured to interact with the app, enabling it to deliver real-time information about each model as the customer approaches. As users navigate the store, the app identifies their proximity to specific watches and instantly presents detailed descriptions, design inspiration, technical specifications, and stories behind each model. This approach allows Bell & Ross to engage customers in an immersive experience, creating a blend of digital convenience and tactile luxury that sets a new standard in high-end retail environments.


To achieve a premium, seamless user experience, I oversaw the design and development of a refined interface that embodies the brand’s values of precision, elegance, and functionality. The app’s visual design mirrors the aesthetic of Bell & Ross watches, with clean lines, dark and sleek color palettes, and high-quality graphics that appeal to the brand’s discerning clientele. The navigation was crafted to be intuitive and fluid, allowing users to move effortlessly between various watch collections, each section offering an experience akin to paging through a luxury catalog. Every visual and functional element was meticulously tailored to convey the exclusivity and sophistication that Bell & Ross represents, ensuring a seamless transition between the digital and in-store environments.


Bell & Ross is a renowned Swiss luxury watch brand, celebrated for its precision and elegance, with designs crafted specifically for aviation professionals, pilots, and aviation enthusiasts. Known for its heritage and expertise in the art of Swiss horology, the brand has established itself as a prestigious name in the luxury watch market. This project aimed to enhance the in-store experience for Bell & Ross customers by creating an interactive mobile application designed to function seamlessly within the brand’s flagship stores in Paris. The objective was to provide a sophisticated, high-tech experience that reflects the brand’s luxury identity while enriching the customer journey through intuitive navigation, guided information, and personalized insights.


The core functionality of this application centers around beacon technology, with strategically placed sensors located beneath selected watches throughout the store. These beacons are configured to interact with the app, enabling it to deliver real-time information about each model as the customer approaches. As users navigate the store, the app identifies their proximity to specific watches and instantly presents detailed descriptions, design inspiration, technical specifications, and stories behind each model. This approach allows Bell & Ross to engage customers in an immersive experience, creating a blend of digital convenience and tactile luxury that sets a new standard in high-end retail environments.


To achieve a premium, seamless user experience, I oversaw the design and development of a refined interface that embodies the brand’s values of precision, elegance, and functionality. The app’s visual design mirrors the aesthetic of Bell & Ross watches, with clean lines, dark and sleek color palettes, and high-quality graphics that appeal to the brand’s discerning clientele. The navigation was crafted to be intuitive and fluid, allowing users to move effortlessly between various watch collections, each section offering an experience akin to paging through a luxury catalog. Every visual and functional element was meticulously tailored to convey the exclusivity and sophistication that Bell & Ross represents, ensuring a seamless transition between the digital and in-store environments.


Bell & Ross is a renowned Swiss luxury watch brand, celebrated for its precision and elegance, with designs crafted specifically for aviation professionals, pilots, and aviation enthusiasts. Known for its heritage and expertise in the art of Swiss horology, the brand has established itself as a prestigious name in the luxury watch market. This project aimed to enhance the in-store experience for Bell & Ross customers by creating an interactive mobile application designed to function seamlessly within the brand’s flagship stores in Paris. The objective was to provide a sophisticated, high-tech experience that reflects the brand’s luxury identity while enriching the customer journey through intuitive navigation, guided information, and personalized insights.


The core functionality of this application centers around beacon technology, with strategically placed sensors located beneath selected watches throughout the store. These beacons are configured to interact with the app, enabling it to deliver real-time information about each model as the customer approaches. As users navigate the store, the app identifies their proximity to specific watches and instantly presents detailed descriptions, design inspiration, technical specifications, and stories behind each model. This approach allows Bell & Ross to engage customers in an immersive experience, creating a blend of digital convenience and tactile luxury that sets a new standard in high-end retail environments.


To achieve a premium, seamless user experience, I oversaw the design and development of a refined interface that embodies the brand’s values of precision, elegance, and functionality. The app’s visual design mirrors the aesthetic of Bell & Ross watches, with clean lines, dark and sleek color palettes, and high-quality graphics that appeal to the brand’s discerning clientele. The navigation was crafted to be intuitive and fluid, allowing users to move effortlessly between various watch collections, each section offering an experience akin to paging through a luxury catalog. Every visual and functional element was meticulously tailored to convey the exclusivity and sophistication that Bell & Ross represents, ensuring a seamless transition between the digital and in-store environments.


Bell & Ross is a renowned Swiss luxury watch brand, celebrated for its precision and elegance, with designs crafted specifically for aviation professionals, pilots, and aviation enthusiasts. Known for its heritage and expertise in the art of Swiss horology, the brand has established itself as a prestigious name in the luxury watch market. This project aimed to enhance the in-store experience for Bell & Ross customers by creating an interactive mobile application designed to function seamlessly within the brand’s flagship stores in Paris. The objective was to provide a sophisticated, high-tech experience that reflects the brand’s luxury identity while enriching the customer journey through intuitive navigation, guided information, and personalized insights.


The core functionality of this application centers around beacon technology, with strategically placed sensors located beneath selected watches throughout the store. These beacons are configured to interact with the app, enabling it to deliver real-time information about each model as the customer approaches. As users navigate the store, the app identifies their proximity to specific watches and instantly presents detailed descriptions, design inspiration, technical specifications, and stories behind each model. This approach allows Bell & Ross to engage customers in an immersive experience, creating a blend of digital convenience and tactile luxury that sets a new standard in high-end retail environments.


To achieve a premium, seamless user experience, I oversaw the design and development of a refined interface that embodies the brand’s values of precision, elegance, and functionality. The app’s visual design mirrors the aesthetic of Bell & Ross watches, with clean lines, dark and sleek color palettes, and high-quality graphics that appeal to the brand’s discerning clientele. The navigation was crafted to be intuitive and fluid, allowing users to move effortlessly between various watch collections, each section offering an experience akin to paging through a luxury catalog. Every visual and functional element was meticulously tailored to convey the exclusivity and sophistication that Bell & Ross represents, ensuring a seamless transition between the digital and in-store environments.


In addition to enhancing the shopping experience, the app was designed to serve as an educational tool, offering insights into Bell & Ross’s commitment to quality and innovation. By tapping into the stories behind each watch, users gain an understanding of the brand’s dedication to aviation-inspired precision and the technical mastery involved in each piece. The app also includes interactive features that allow users to compare models, view high-resolution images of intricate watch mechanisms, and save their favorite selections. For customers interested in specific models, the app enables seamless access to information such as availability, customization options, and exclusive store offerings, further enhancing the sense of exclusivity and personalized service.

In addition to enhancing the shopping experience, the app was designed to serve as an educational tool, offering insights into Bell & Ross’s commitment to quality and innovation. By tapping into the stories behind each watch, users gain an understanding of the brand’s dedication to aviation-inspired precision and the technical mastery involved in each piece. The app also includes interactive features that allow users to compare models, view high-resolution images of intricate watch mechanisms, and save their favorite selections. For customers interested in specific models, the app enables seamless access to information such as availability, customization options, and exclusive store offerings, further enhancing the sense of exclusivity and personalized service.

In addition to enhancing the shopping experience, the app was designed to serve as an educational tool, offering insights into Bell & Ross’s commitment to quality and innovation. By tapping into the stories behind each watch, users gain an understanding of the brand’s dedication to aviation-inspired precision and the technical mastery involved in each piece. The app also includes interactive features that allow users to compare models, view high-resolution images of intricate watch mechanisms, and save their favorite selections. For customers interested in specific models, the app enables seamless access to information such as availability, customization options, and exclusive store offerings, further enhancing the sense of exclusivity and personalized service.

In addition to enhancing the shopping experience, the app was designed to serve as an educational tool, offering insights into Bell & Ross’s commitment to quality and innovation. By tapping into the stories behind each watch, users gain an understanding of the brand’s dedication to aviation-inspired precision and the technical mastery involved in each piece. The app also includes interactive features that allow users to compare models, view high-resolution images of intricate watch mechanisms, and save their favorite selections. For customers interested in specific models, the app enables seamless access to information such as availability, customization options, and exclusive store offerings, further enhancing the sense of exclusivity and personalized service.